Ketchup 019: No Voting No Vucking, Abbott Out Advent Calendar, Octocurse,...+More
+ Majority, Mischief @ No Fixed Address, Young Jerks Studio, Special Group U.S, PartyLand, Banda Agency, JOAN, Preacher, & Otherway
Welcome to this month’s advertising catch-up with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe!
We need to talk about the cultural savant Julia Fox is.
A self-made pop culture celebrity and now icon, Julia Fox entered our zeitgeist early ‘22 via a staged relationship with Kanye West in his efforts to annoy the fuck out of his ex-wife Kim Kardashian. What felt and looked like headline noise actually was just the start of the Julia Foxverse.
If you’ve slept on her, let me give you the gist. Julia Fox is an Italian-American actress and model based out of New York, who had a debut role in Adam Sandler’s 2019 film Uncut Gems where she did well enough to be nominated as a Breakthrough Actor at the Gotham Awards. In 2015, prior to her Hollywood moment, she posed for Playboy. In 2017 she hosted an art exhibit of her own blood on silk called "R.I.P. Julia Fox.” So, yes, she is the perfect type of crazy to be seen with Ye.
During her very short relationship-stunt, Fox truly laid down the tracks to her stardom. She proved herself an interesting person when she went on the Call Her Daddy podcast to talk about her wild upbringing, the start of her dominatrix career, and her early years as a muse. The sound bites alone sent the world into a tizzy and made her meme royalty. While being a meme is usually a bad thing, Fox owned it.
👉 Watch: UBER ONE - Julia’s Gems | Uber Eats by Special Group U.S.
Knowing that she needed to ride the volatility, Fox was soon seen everywhere. With her Avant Apocalypse aesthetic, a stark difference from the rising IT girl look, Fox stole the spotlight at every major fashion, art, and music event. Her deconstructed outfits were worn the "wrong" way yet were the Y2K grunge the internet didn’t know it needed. While just being fashionable doesn’t usually skyrocket you to stardom, Fox made sure to do her job which was just to “be there” with a tinge of controversy.
For me, though, it was her TikTok that really made her more than a meme. Fox’s account has just under 1M followers and she spits mad game and philosophy on misogyny, politics, religion, and motherhood while applying her signature ‘Thumbprint’ eyeliner, soaking in a bubble bath, or lounging naked in her closet. And what she has to say is profound in her own unhinged way. This little glimpse into her mind is what is setting her apart from other wannabe celebs and is driving her cult following.
With style, grace, and black smudged eyeliner, we are all now living in Julia Fox’s universe.
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👇⬇️ What you came here for. ⬇️👇
No Voting No Vucking by Majority – For BLK, a dating app for Black singles, reminds folks that performing your basic civic duty is sexy AF ahead of the midterm elections.
Abbott Out Advent Calendar by Preacher – Award-winning director Richard Linklater and Mothers Against Greg Abbott (MAGA) encourage Texans to vote Greg Abbott out of office.
Octocurse by Grey London – For Peta UK, warns people of the horrendous curse that will fall upon anyone who eats octopuses because truly eating them is cruel and unnecessary.
Don’t Die Before You Try It by Partyland – Uses freak deaths as examples of why everyone needs to get to Dave’s Hot Chicken asap.
Palace Gucci x Palace Skateboards – Releases a campaign film from the minds of Max Siedentopf, Lev Tanju, and Gareth Skewis that is both out-of-this-world and down-to-earth.
The Real Deal on Fentanyl by JOAN – Let’s ex-drug dealers school kids on the business and dangers of fentanyl for Ad Council.
Feel the Hydrow High by Mojo Supermarket – Has balloon people get us in motion for Hydrow at home rowing machines.
Ukraine is Calling by Banda Agency – The organization LUkraine asbl raises money in Europe for 100 armored rescue vehicles for firefighters and paramedics.
Get F*cked by the Government by Mischief @ NFA – For sexual wellness brand Dame Products, raises abortion funds by putting Mitch Mcconnell's face on real dildos.
The Finest of Fan Art by Riot Games – For Wild Rift’s anniversary celebration League of Legend fans could bid for real fan art at an L.A pop-up.
Snakes of Wrath by Young Jerks Studio – A tile-laying game where two players battle for the dominance of snakes.
Airheads Candy Flavored Floss by Highdive – Wants everyone to enjoy Halloween, especially dentists, so they’re sending candy floss to their homes so they can be the cool house on the block.
Martha Stewart Dismembered Moments Candle by Liquid Death – Stewart cleaves unsuspecting hands to get accurate replicas for her candle molds.
Burberry: Freedom to Go Beyond x Minecraft – Expensive and nerdy, Burberry is building an in-game experience that can also be worn on the streets.
Pasta Dreams by Otherway – Developed a brand identity for Chef Jamie Oliver’s pasta delivery brand.
Bad Bitches Have Bad Days Too by Megan Thee Stallion – Alongside her must-listen album Traumazine, Meg dropped a mental health resource tool to help with the sads.
Invisibility Cloak by University of Maryland – Created an ugly sweater to keep AI away.
Dan Wieden on why Wieden+Kennedy will never sell out – In honor of his passing, 30 minutes from Weiden about what makes W+K tick and how good ideas are born from chaos.
Bb-bureau by Benoît Bodhuin – Graphic and typography designer with a mathematical pov.
@sadeckwaff – Mesmerizing dance choreographer.
Liz Jackson | Honoring the Friction of Disability – Talks about building design for accessibility.
Check My Ads by Nandini Jammi and Claire Atkin – Is an ad tech watchdog exposing advertisers funding disinformation and hate. Their mission is to take down Fox News.
Wondermind by Selena Gomez – Launches Gen Z-focused mental health platform.
Non-Coercive Marketing: A Primer by Rob Hardy – Pens about unlearning everything we know about ads to change traditional marketing for the better.
Landlord of the Flys by Yoko Hayashi, Adam Vohlidka, and Hunter Fines – Made an 8-bit game that lets you kill NYC lantern flies for cheaper rent.
& that’s the sauce.