Ketchup 004: NFL is Gay, Alien Oreos, & Shoezie
+ adam&eveDDB, Wieden+Kennedy, Builders Club, The Community, Made Thought, & Preacher
Happy Pride month and happy questionable LGBTQIA+ advertisements! Congresswoman Ayanna Pressley said it best:
Thank you for your Pride tweets, packaging and merch.
Now how are you applying pressure to oppose hateful anti trans bills in state legislatures across the country?”
With rainbow logos adorning our feeds, here are three ways brands fail Pride:
Lacking truth: BMW’s USA logo vs the Middle East logo on Twitter
Opportunistic: NFL declares it is gay after player Carl Nassib comes out
Rainbow capitalism: Target’s truly ugly rainbow blazer fit
Regardless of what brands put out there during Pride month (& Women's & Black History month), I believe all visibility for the cause is good.
Now for the ad stuff:
Ketchup 004: July 1, 2021
Fork (Top Campaigns)
SKITTLES® Recolour The Rainbow by adam&eveDDB – To celebrate Pride’s earliest moments Skittles is recoloring archive black & white photos.
Indeed | A New Beginning – A great example of simple inclusive content pushing the needle.
Let's grab a beer, America. by Wieden+Kennedy – The "biggest beer giveaway in history" and Anheuser-Busch is gifting free beer if the US hits 70% vaccinated by July 4th.
Apple Beats Studio Buds by Builders Club – A campaign video amplifying our immersive digital bubbles.
Champagne of Beers Region by adam&eveDDB – Certified by the city council, Miller High Life literally turned a portion of Milwaukee into "Champagne of Beers Region."
Face The STEM Gap by Saatchi & Saatchi NY – Writes the first beauty ads in code and has real-life STEM professionals model the line.
Thank you, North Face by Liberty Oilfield Services – Outdoor beef! A PR attack on The North Face after they denied a sale of 400 branded jackets based on its “brand guidelines and values.”
Knife (Top Products)
Cannes-dolences by Mark Kelly – A personal project turning the Cannes Lions awards FOMO into a fundraiser for mental health.
Chimbapaint package design by Nicof Maya – Elevates this spray paint brand into high-level graffiti art.
Oreo’s alien peace offering by The Community – Developed a sweet gift for extraterrestrial fans with “earth's favorite cookie” in anticipation of the US's UFO report.
Brewdog MMXXX concept product by Made Thought – Wants you to sip consciously with this limited edition beer that is designed to be open in 2030 if the world hasn’t imploded.
Venmo card design by The New Company – Makes digital money fun when you're splitting that brunch bill with these punchy bank cards.
Shoezie by DDB – Miller Lite x New Balance team up to make the first-ever shoe-meets-koozie for Fathers Day.
Hermes Skin Concept by Ommy Akhe – The chicest creative technologist that will blow your mind with AI.
Cannes Juror Q&A: Panos Sambrakos – The future of Branded Entertainment
Branding Style Guidelines Archive – The ultimate corporate brand inspiration.
OH no Type – Lively type that will ignite your adobe dreams.
[FILMGRAB] – Cinematic stills from movies & TV series.
MVM – Dramatic illustrations.
Adweek's Creative 100 – Top talents to watch in 2021.
The Art of Deck Making – Aisha Hakim (ACD/AD @ Preacher) shares her presentation expertise.
Cannes Lions Winners – You need to binge this!
REI Co-op Studios by REI – Launches their own content studio to develop entertainment content including theatrical films, podcasts, and editorial programs.
Today by Apple Creative Studios – Announced a mentorship program to help underrepresented communities learn creative education in entrepreneurship, music, and design.
Maximum Effort Marketing – Ryan Reynolds advertising agency is acquired by MNTN (“mountain”) an advertising tech company.
VR Billboards by Facebook – Ads In The VR Realm, Here’s How They’ll Look.
& that’s the sauce!
Drop your favorite campaigns in the comments & let’s discuss 👇👇