Ketchup 024: Chili’s Wedding Proposal, Microscopic Louis Vuitton Handbag, Dominos, ...+More
+ Mischief @NFA, Anomaly, Work in Progress, MSCHF, Mother, ...
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Heya,
My biggest takeaway from Pride Month: Where were the brands?
Pride, a global month-long touring party, is the one time of the year brands let their professional freak flags fly. Usually, they put on their best gay hats and have the design intern flip the company logo to rainbow. The best ones carve out a spot in their annual marketing budget to put paid media behind the month.
Pride ads have always been an uncomplicated way for brands to communicate their progressive values: #pride + rainbow merch = “We’re not like a regular company. We’re a cool company.” Authentic or performative, these ads do good for our world. When big brands put thoughtful money behind these efforts, the doors for the LGBTQ+ and minority communities open wider and wider. Most Americans support corporate pride.
But this year wasn’t so straightforward. Prior to Pride’s June start, conservatives pulled off two successful back-to-back boycotts against Bud Light and Target. Then we saw a bunch of brands fail like the Dodgers and Starbucks. WTF! At least Walmart, North Face, and Garth Brooks stood their ground.
With rainbow washing taking on a new meaning in the 2024 election, brands have conveniently taken their PTO during Pride. They are letting the bullies win… as said best by Dylan Mulvaney.
Feel-good queer content: There Are More Than Two Genders, World’s first LGBTQ video game, Live, Laugh, Lesbian by Target.
👇⬇️ What I consumed this month. ⬇️👇
FORK (ADS)
Chili’s Wedding Proposal by Mischief @NFA – Made in response to a viral video, Chili’s is inspiring Chili’s lovers to propose at their local spot. (👋 I made this)
303 Creative for All by Work in Progress – Is offering free wedding website to anyone in love, to take a stand against SCOTUS’s latest anti-gay ruling.
These ads give the same energy: The Murmuration by Anomaly LA – Runners, walkers, strollers, etc… flock to Hoka shoes. Dominos Pinpoint Delivery by Work in Progress – Dominos can now find you in the park.
The Palace x New Balance – Reimagines humanity's greatest invention, sneakers.
Duolingo x Crunchyroll – Brings anime-inspired lines to their Japanese course.
Microscopic Louis Vuitton Handbag by MSCHF – A grain of salt can’t fit inside this mini handbag.
Not for Sale by Wieden+Kennedy LDN – Broke through the industry noise at Cannes with their rad pop-up.
Mother Samples by Mother – Gave out freebies to Cannes peeps.
Stuck in the 80s – The Elizabeth Taylor AIDS Foundation reminds PA their laws need to be updated.
Airphoria by Nike & Airphoria Teaser – Released their Fortnite island and it's sick. …+ Fortnite Complete 'Airphoria' Guide
The devil works hard, but @Barbie ’s marketing team is INSANE – Small visual thread of all their awesome work as of late.
SPOON (Resources)
Love the Work More – Don’t forget to use 🦁FREE🦁Cannes resources!
Metalabel.xyz & New Creative Era – Like an indie record label, except for any form of cultural expression.
Are.na – Tumblr meets Wikipedia
Duncan Brazzil – Design & animation portfolio, for real bookmark this site.
@archfiendco – Yes please, techno-colored bunnies in lethal jewellery. Abel Emmanuel is a 3D sculptural artist from South Africa giving major K-pop-core emo-core scenes.
@dobrokotov – Used Adobe’s new Generative Fill feature to expand album covers.
AI can’t plant Rosemary – AI blooper.
Whiskas Protein Cats #memes – A.I made a commercial for cat protein powder.
Hercules by @gerdegotit – Turns Greek statues into viral TikTok dancers with AI.
Off Type by Pangram Pangram – launches a new sister foundry to house their more experimental fonts.
HEY – Digging the new website.
Shades of Solitude by Bornfight Studio – A visual exploration to dive into.
Dan House by Dan Striet – Director & Co-Founder of Grin Machine, making the dopest work right now. Work you’ve deffo seen…The Cactus Plant Flea Market Box x Mcdonalds (W+K) & Joji - Glimpse of Us (Official Video)
What was HBO Max thinking? 3 experts decode the rebrand blunder of the year
Why Did HBO Max Become Max? Behind the Streamer’s Relaunch Strategy – I’m pretty bent on this rebrand/new app situation.
Got Milk creators accused of violating federal law over Aubrey Plaza ad – Don’t do this!
Desserto – You can make leather out of cactus now.
Pimp My Portoflio – Has helped 800+ people level up their folio to land jobs.
Margot Robbie Takes You Inside The Barbie Dreamhouse x Architectural Digest
Courts Can’t Stop Abortion by @shoutyourabortion – 1-year post-Roe. 💔
JOBS
FINAL THOUGHT
Thanks for reading! All typos are intentional to make sure you're not sleeping.
& that's the sauce,
KK
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Cool on the Chili's vid! WTG!!
that cat protein powder commercial tho lol