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The Bud Light boycott explained:
If you only have 6s to read: Bud Light sent a six-pack of beers to the TikTok famous trans influencer, Dylan Mulvaney, and all hell broke loose.
Dylan rose to fame on TikTok through her “365 Days of Girlhood '' series, where she vulnerably shared her experience transitioning. I follow her content religiously because she reminds me of the fun parts of growing into a woman. Her content is seriously the most wholesome thing on the internet. With around 10M TikTok followers and millions more across her other channels, Mulvaney has become a household name for Gen Z. Naturally, Bud Light tapped her.
What was supposed to be an innocent influencer sweepstakes bit turned into a total nightmare.
Trans issues are currently front and center in America’s culture war. Just this year there have been 528 proposed anti-trans bills, with 50 passing. Excussseee me, multi-hundos? To put it in perspective, in 2022 we saw 26 bills pass out of 174 bills. These bills are targeting children, drag, driver’s licenses, sports, and health care. And unfortunately they’ve gone mainstream.
Cue: Kid Rock shooting up Bud Light with an AR-15. Disgusting.
Then a bunch of wack dudes tried and failed to start a #boycottbudlight movement by dumping out their Bud Light beers. I say failed because many switched to Miller or Coors, who are huge supporters of LGBTQA+ rights.
The response we all wish we got: “lol CRYBABIES,” a fake Bud Light billboard from comedian Jamison Lightfoot that went viral.
Long story short, boycotts tend to damage a company’s reputation more than they do the bottom line. Anheuser-Busch InBev is a $100 billion company. They’ll ultimately be fine.
With LGBTQA+ Pride on the horizon, I hope this BS didn’t scare brands from participating. This community needs you more than ever. Double down on those media dollars and show up the right way!
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👇⬇️ What I consumed this month. ⬇️👇
*Updated! Fork🍴: Ads. Knife 🔪: Creative. Spoon 🥄: Interesting.
For All Baby Butts by Quality Meats – This baby butt song lives rent-free in my head!! I know 0 things about babies, but Huggies proves they are a fun baby brand.
Your Friends With Benefits by Esther Povitsky – Julie the Plan B emergency contraceptive pill competitor brand is bringing realness to the pharmacy aisle. Important to support these brands in our political climate!
Get Your Sh*t Together, Baby by Mother LA – Paid Leave for All and Glamour released a series of books to highlight the lack of paid parental leave in the US. Made specifically for newborns, these books “teach” them how to be adults asap because mom & dad gotta go back to the office.
The Reclaimed Blue Experiment by Polaroid – Polaroid made an accidental blue film that is actually pretty rad. Instead of trashing the waste material, they gave it to the masses & camera peeps are loving it.
Bud Mag by W+K São Paulo – Problem: music magazines are irrelevant these days, so artists aren’t printed anymore. Solution: Print them inside Budweiser’s boxes for people to read. The art in this video is muy fogo.
More of life brought to life by Droga5 – The NYTimes chokehold on me….
Discord Nitro by Discord – Didn’t have to go so hard on this new product feature demo video.
Fuckyou.design – Tumblr account for dark creative. Idk I was in a mood when I found this one.
@justinpoulter – Like this dude's work.
Creative on Strategist by Alex Morris – This feels illegal to have. Released a 190-page thorough AF deck on how creatives & strategists can collab best.
Strat Scraps also by Alex Morris – Substack on strategist goodies. Found here: “if you were to get into a scandal, what would it be about” is a much better question than “what’s your greatest weakness” epic dinner party questions!
Open Brief Podcast by W+K – Inside Baseball.
How the Opening Titles of Netflix’s ‘Beef’ Underscore and Undercut Its Characters’ Delusions – Netflix’s dark comedy “BEEF” is hands down my favorite series of 2023 thus far, so much so that I am already rewatching it.
Why the Look of ‘Swarm’ Is as Unsettling as Its Superfan Serial Killer – Prime Video “SWARM” co-created by Janine Nabors and Donald Glover is my 2nd favorite series this year.
Thanks for reading! All typos are intentional to make sure you're not sleeping.
& that's the sauce,
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