Ketchup 022: Brian McKnight—Chili’s 3 for Me Remix, The Shining, Fashion Cramps
+ And Us, MRM Spain, Ogilvy, Uncommon Creative Studio, Cabin Editing Company, Orchard, TBWA\Chiat\Day, Mischief...+More
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It’s official, Chili’s has entered its hot girl era.
Shameless plug: my first campaign at Mischief @ No Fixed Address.
Brian McKnight—Chili’s 3 for Me Remix
What would you do if you saw a waiter at Chili’s who happens to look a lot like Brian McKnight and claims he’s not Brian McKnight but also just happens to sing Chili’s ‘3 for Me’ deal like a classic 90s R&B music video? You’d get the coke, chips, and chicken crispers.
Apparently “Back To One” is charting at karaoke bars across America, which was the true goal of the campaign.
Press: Ad Week, The Drum, Muse Clio, Nations Restaurant News, Campaign US, Ad Age
Agency: Mischief / GCD: Howard Finkelstein / GCD: Ross Fletcher / Copy Writer: Patrick LaBelle / Role: Art Director
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👇⬇️ What you came here for. ⬇️👇
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Fashion Cramps by MRM Spain – Over-the-counter Irritable Bowel Syndrome (IBS) medication Buscopan crashes London Fashion Week with an editorial spread that we can all relate to.
Black Hair Is Professional by Ogilvy – Dove & LinkedIn are fighting workplace race-based hair discrimination.
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Hilton’s 10-Minute TikTok by TBWA\Chiat\Day NY – As part of its current platform, ‘It Matters Where You Stay,’ they broke TikTok’s short and sweet rule to have Paris Hilton and a million influencers keep your attention. It worked on me.
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Art and Research about Surveillance, Privacy, and Computer Vision by Adam Harvey – Uses art to find the holes in AI development.
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The Love/Hate List by Dream Baby Press – Has the hot reccos.
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