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Ketchup 022: Brian McKnight—Chili’s 3 for Me Remix, The Shining, Fashion Cramps

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Ketchup 022: Brian McKnight—Chili’s 3 for Me Remix, The Shining, Fashion Cramps

+ And Us, MRM Spain, Ogilvy, Uncommon Creative Studio, Cabin Editing Company, Orchard, TBWA\Chiat\Day, Mischief...+More

Mar 1, 2023
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Ketchup 022: Brian McKnight—Chili’s 3 for Me Remix, The Shining, Fashion Cramps

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Thank you 1K+ readers for liking, forwarding, and reposting. Seriously, you rule. And if you are reading this and aren’t subscribed, sign up now. Ketchup is a monthly newsletter packed with obsessively-curated recommendations and ideas for creative folks—let’s get to it! 


Heya, 👋

It’s official, Chili’s has entered its hot girl era.

Shameless plug: my first campaign at Mischief @ No Fixed Address.

Brian McKnight—Chili’s 3 for Me Remix

What would you do if you saw a waiter at Chili’s who happens to look a lot like Brian McKnight and claims he’s not Brian McKnight but also just happens to sing Chili’s ‘3 for Me’ deal like a classic 90s R&B music video? You’d get the coke, chips, and chicken crispers.

BTS

Apparently “Back To One” is charting at karaoke bars across America, which was the true goal of the campaign. 

Press: Ad Week, The Drum, Muse Clio, Nations Restaurant News, Campaign US, Ad Age 

Agency: Mischief / GCD: Howard Finkelstein / GCD: Ross Fletcher / Copy Writer: Patrick LaBelle / Role: Art Director


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👇⬇️ What you came here for. ⬇️👇

Fork: (Ads)

  • The Shining: A Social Media Documentary by Ryan Hampton - Miniseries on the History of Grillz in Hip-Hop and Black History.

  • A Hero’s Story By Cabin Editing Company - For GQ x Gucci, shows a different side of Jalen Ramsey. I don’t know anything about football, but I like this piece.

  • Fashion Cramps by MRM Spain – Over-the-counter Irritable Bowel Syndrome (IBS) medication Buscopan crashes London Fashion Week with an editorial spread that we can all relate to. 

  • Black Hair Is Professional by Ogilvy – Dove & LinkedIn are fighting workplace race-based hair discrimination.

  • It Starts With a Swipe by Mischief – Celebrates all the various ways Gen Z defines relationships. 

  • Who's Next? by Orchard – Silk taps nepo babies to sport their version of a NextMilk mustache.

Knife: (Stunts)

  • Yellow Sticker Cookbook by Uncommon Creative Studio – No more food waste with this AI-powered app that helps you build meals from the random depths of your fridge.

  • Clam-O-Naise by Cards Against Humanity – Turned its party trick into a tasty product. I mostly just love the website.

  • Sole Music by And Us - With the streaming service, Anghami developed an insole that allows the hearing impaired to feel their music. 

  • Hilton’s 10-Minute TikTok by TBWA\Chiat\Day NY – As part of its current platform, ‘It Matters Where You Stay,’ they broke TikTok’s short and sweet rule to have Paris Hilton and a million influencers keep your attention. It worked on me.

  • BAGuette by Panera – I’m a little tired of limited-run products, but this made me LOL. 

 Spoon: (Resources)

  • 🚨The Kennedys by Wieden+Kennedy – Applications are now live for the class of 2023. Forward this to the creative genius you know. 

  • 🚨Metallic Fund – Is awarding over £60,000 in grants to young Black creatives. Applications are open now.

  • Art and Research about Surveillance, Privacy, and Computer Vision by Adam Harvey – Uses art to find the holes in AI development. 

  • The Process By Mike Smith – Of Smith & Diction, released a gorgeous step-by-step brand identity process. Hence "the process."

  • @tuongkhuyenle – Insane poster work.

  • The Backrooms (Found Footage) by Kane Parsons – 17-year-old creator has been tapped by A24 to create his first feature-length horror movie.

  • Vid2Avatar: 3D Avatar Reconstruction from Videos in the Wild via Self-supervised Scene Decomposition

  • How to make a portfolio when your work can’t be shared – Building a portfolio when all your work is under an NDA.

  • 17 Black Directors to Hire for Super Bowl 2024 by Eleanor – Award-winning directors to put on your roster.  

  • The Love/Hate List by Dream Baby Press – Has the hot reccos.   


One more thing:

neontalk
A post shared by 🌴🍉 80s Aesthetics🌴🍉 (@neontalk)

Thanks for reading! All typos are intentional to make sure you're reading.

& that's the sauce,

K

Want to get in touch? Let’s connect on LinkedIn.


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