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Ketchup 022: Brian McKnight—Chili’s 3 for Me Remix, The Shining, Fashion Cramps

+ And Us, MRM Spain, Ogilvy, Uncommon Creative Studio, Cabin Editing Company, Orchard, TBWA\Chiat\Day, Mischief...+More

Mar 1, 2023

Thank you 1K+ readers for liking, forwarding, and reposting. Seriously, you rule. And if you are reading this and aren’t subscribed, sign up now. Ketchup is a monthly newsletter packed with obsessively-curated recommendations and ideas for creative folks—let’s get to it!

Heya, 👋

It’s official, Chili’s has entered its hot girl era.

Shameless plug: my first campaign at Mischief @ No Fixed Address.

Brian McKnight—Chili’s 3 for Me Remix

What would you do if you saw a waiter at Chili’s who happens to look a lot like Brian McKnight and claims he’s not Brian McKnight but also just happens to sing Chili’s ‘3 for Me’ deal like a classic 90s R&B music video? You’d get the coke, chips, and chicken crispers.

Apparently “Back To One” is charting at karaoke bars across America, which was the true goal of the campaign.

Press: Ad Week, The Drum, Muse Clio, Nations Restaurant News, Campaign US, Ad Age

Agency: Mischief / GCD: Howard Finkelstein / GCD: Ross Fletcher / Copy Writer: Patrick LaBelle / Role: Art Director

👇⬇️ What you came here for. ⬇️👇

Fork: (Ads)

The Shining: A Social Media Documentary by Ryan Hampton - Miniseries on the History of Grillz in Hip-Hop and Black History.
A Hero’s Story By Cabin Editing Company - For GQ x Gucci, shows a different side of Jalen Ramsey. I don’t know anything about football, but I like this piece.
Fashion Cramps by MRM Spain – Over-the-counter Irritable Bowel Syndrome (IBS) medication Buscopan crashes London Fashion Week with an editorial spread that we can all relate to.
Black Hair Is Professional by Ogilvy – Dove & LinkedIn are fighting workplace race-based hair discrimination.
It Starts With a Swipe by Mischief – Celebrates all the various ways Gen Z defines relationships.
Who's Next? by Orchard – Silk taps nepo babies to sport their version of a NextMilk mustache.

Knife: (Stunts)

Yellow Sticker Cookbook by Uncommon Creative Studio – No more food waste with this AI-powered app that helps you build meals from the random depths of your fridge.
Clam-O-Naise by Cards Against Humanity – Turned its party trick into a tasty product. I mostly just love the website.
Sole Music by And Us - With the streaming service, Anghami developed an insole that allows the hearing impaired to feel their music.
Hilton’s 10-Minute TikTok by TBWA\Chiat\Day NY – As part of its current platform, ‘It Matters Where You Stay,’ they broke TikTok’s short and sweet rule to have Paris Hilton and a million influencers keep your attention. It worked on me.
BAGuette by Panera – I’m a little tired of limited-run products, but this made me LOL.

Spoon: (Resources)

🚨The Kennedys by Wieden+Kennedy – Applications are now live for the class of 2023. Forward this to the creative genius you know.
🚨Metallic Fund – Is awarding over £60,000 in grants to young Black creatives. Applications are open now.
Art and Research about Surveillance, Privacy, and Computer Vision by Adam Harvey – Uses art to find the holes in AI development.
The Process By Mike Smith – Of Smith & Diction, released a gorgeous step-by-step brand identity process. Hence "the process."
@tuongkhuyenle – Insane poster work.
The Backrooms (Found Footage) by Kane Parsons – 17-year-old creator has been tapped by A24 to create his first feature-length horror movie.
Vid2Avatar: 3D Avatar Reconstruction from Videos in the Wild via Self-supervised Scene Decomposition
How to make a portfolio when your work can’t be shared – Building a portfolio when all your work is under an NDA.
17 Black Directors to Hire for Super Bowl 2024 by Eleanor – Award-winning directors to put on your roster.
The Love/Hate List by Dream Baby Press – Has the hot reccos.

One more thing:

neontalk

A post shared by 🌴🍉 80s Aesthetics🌴🍉 (@neontalk)

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& that's the sauce,

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