Ketchup 018: Just Gotta Jamba, Rescue Matches, Inflashion, THE DRE$$, Good Eat’n,+...More
+ Real Good Studio, Preacher, Deutsch LA, Netflix, Mischief at No Fixed Address, Mother, Utendahl Creative, Quality Meats Creative, The Martin Agency, KesselsKramer
Welcome to this month’s advertising catch-up with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe!
I may be biased because I’m a California native, but Governor Gavin Newsom is my hero.
In the – I can’t believe I’m about to say this – post-Roe era, Newsom seems to be the only politician saying what we’re all thinking to sitting Republicans – fuck you!
On September 15, as part of his re-election campaign, Newsom released a series of billboards in six states that ban abortions, directing women to a newly-launched website, abortion.ca.gov, and lets them easily know how and where to get an abortion in California – whether or not they live in the state.
But that was not the only G moment from Newsom. To let Californians know what he was up to -- they wouldn’t see those out-of-town spots, he called out every anti-abortion politician by tagging them on Twitter. This is the kind of leadership energy we need going into the midterms!
Newsom isn’t just all talk. He’s also been fighting hard on the ground to keep abortion safe in California. As of September 28, he’s signed 13 abortion protection and reproductive health bills that:
Strengthened privacy protections by blocking out-of-state subpoenas
Banned police from prosecuting abortions that take place in California including the enforcement of out-of-state court judgments against doctors and volunteers
Created special funding for low-income women needing abortions regardless if they are residents
Pushed forward Proposition 1, a ballot measure that would enshrine abortion rights in the state constitution.
Gov. Gavin Newsom, you rule.
🚨 Shout out: The Land of Random
My favorite Monday newsletter that helps me rediscover the magic of the internet. Land of Random brings me so much joy and so much weirdness. It’s where I learned about an $800 Sushi Box as well as TikTok’s rising music genre Phonk that I now play on repeat before big meetings.
🧨 Special Recommendation: The End Up
THE END UP is a scripted podcast about two best friends living in a tilted near-future where terminal cancer patients can end their life with a weeklong Bootcamp … NO SPOILERS … This 7 part series was the only thing I was looking forward to this entire month. It's funny, dark, and is an endearing story about two male best friends loving each other until the end. On Spotify, Apple, or wherever you get your podcasts.
You’ve come this far, it’s time to put Ketchup in your inbox!👇 Subscribe for free.
👇⬇️ What you came here for. ⬇️👇
Just Gotta Jamba by Preacher – For Jamba (formally known as Jamba Juice) took inspiration from TikTok to cut, trim, and splice this vibey music video-like spot.
Your Voice by Girl Culture Films – Directed by Karyn Kusama for Planned Parenthood Votes, has a women’s desire to get an abortion thwarted when politics takes over.
I'm Not Marching by Quality Meats Creative – Launched a chilling PSA for March Fourth, a non-profit org fighting for assault rifle bans, by saying all of our fears out loud.
Smile by Paramount – Is taking the internet by storm for its theatrical release (Sept 30th) by planting creepy AF actors on live TV.
This is How We Work Now by Alto NY – Upwork brings CEOs back from the dead to tell us the old way of working is deader than dead.
Monopoly Causes Fights, And That’s Ok by KesselsKramer – Captures the frustrations and learning moments of being wrecked by your grandpa at Monopoly.
Cash App Pay by Real Good Studio - Vibes on vibes on vibes when you pay to play.
Good Eat’n by Utendahl Creative – Gives a healthy and bold brand identity to plant-based chips.
Mother Goods by Mother – Releases their digital shop of products they’ve made for clients. The UX/UI is beyond cool.
Adoption Center by Mischief at NFA – Duolingo lets you support language learners by allowing you to adopt them to your subscription family plan.
Inflashion by Deutsch LA – Nerdwallet sent Haute-saving tips down New York Fashion Week’s runways.
McDonald's x Cactus Plant Flea Market by Wieden + Kennedy – A Happy Meal for streetwear-loving millennials.
Karen Calhoun by Netflix – Brought Jennifer Coolidge’s new show to life by putting real estate ads for her unhinged character all over Zillow.
THE DRE$$ by The Martin Agency – In partnership with TIAA, designer Fe Noel debuts a couture dress made out of 1.6 million dollars during New York Fashion Week to highlight the retirement income gap between men and women.
Rescue Matches by Mischief at NFA – 60% of people say they are more likely to swipe right on profiles with dogs, so Tinder is photoshopping dogs into profiles.
Made with bravery by EVO – Launched an official Ukrainian marketplace to raise funds to help rebuild creative Ukraine lives.
Ciao, Kim by Dolce Gabbana – Iconic to say the least. DG is trying to make its comeback with the graces of Kim Kardashian, and it might work.
Summer of Music: PIeces of The Action by BBC Creative – Captured pivotal moments of Glastonbury so those with FOMO could still get a piece of the action.
LIONS Creativity Report – A breakdown of the best work and people.
Young Guns 20 Finalists – The industry's future leaders.
Shuffles by Pinterest – TikTok is going wild for Pinterest’s invite-only collage app.
@Harry Lambert – Harry Styles stylist, if you were ever wondering who the mastermind was behind Harry’s buzz-worthy fits.
What the U.S. Can Learn From Ireland’s Win on Abortion – Discusses communication tactics to persuade people on the fence to vote for abortions.
In Bed With Social by Marie Dollé– Substack newsletter that talks about all things Gen Z and social media.
Brutalist Websites – All the rage right now, an index of examples.
@uglybelgianhouses – Ugly is trending across categories, even Belgian houses.
@tomgoulery – Tom Goulet’s edits, and graphics are punk rock.
Blaise Cepis – Extremely talented photographer/director who makes banal products fashionable.
& that’s the sauce.