Ketchup 016: Insure your Happiness, The NRA Children’s Museum, The Fuck You Collection
VMLY&R, Forsman & Bodenfors, STUDIO DUMBAR/DEPT®, Franklyn, Maximum Effort, Studio Triple, Havas, Droga5, Goodby Silverstein & Partners, Mischief @ No Fixed Address, LOLA MullenLowe,...+More
Welcome to this month’s advertising catch-up with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe!
The worst best thing of the month: unhinged political ads.
Meet Ken Russell, a politician who is running for Florida's 27th District in the US Congress against Maria Salazar. If you don’t live in Florida, that might not mean much, but to Russell’s 400k TikTok followers (@kenforflorida), he’s one of the few Democrats who understands how to talk to the masses in 2022.
Taking a page out of AOC’s playbook, Russell quickly became famous on TikTok for laying down the law with a tinge of humor. Take, for example, his first video. He holds local polluters accountable for dumping trash off their yachts by perfectly blending his Mr. Serious political face with TikTok's 2020 viral sound "Oh No" by Kreepa. Never did I care more about rich people trashing a harbor!
His virality was instant; a likable internet dad figure who has TikTok transitions nailed down. So much so that he was able to raise $1M in donations with a 15s video trying to take down Florida senator Marco Rubio.
What is the unhinged part? VOTE - an INSANE TikTok stitch (where your TikTok is combined with someone else's) of Russell transitioning with a girl's seductive post and telling people to make sure they're registered to vote.
The internet is calling it the "best political ad ever." I’ve watched it a million times, so I agree.
Russell is putting the fun back into politics, and his viral stardom is proving how important it is to appeal to a generation of people who for the most part feel neglected by their politicians.
The politicians who get it, get it, and Russell truly gets it.
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💥⬇️ What you came here for. ⬇️💥
The NRA Children’s Museum by Change the Ref – Sent 52 empty school buses to Ted Cruz’s house to represent the 4368 children who have lost their lives to guns since 2020.
That Reading Feeling Awaits, by Droga5 – Amazon Books explores all the big feelings that come from reading books.
Cards of Qatar by Forsman & Bodenfors – Uses traditional soccer trading cards to tell the stories of migrant workers who’ve died building the 2022 FIFA World Cup.
Such a Great App by Maximum Effort – Has “Law & Order” thottie Chris Meloni work out in the buff for National Nude Day.
Tina's leaving do. by Lucky Generals – Has Sir Patrick Stewart (X Men and Star Trek) give a proper coworker farewell for Yorkshire Tea under its running line “Where Everything’s Done Proper.”
Break Free TV by Goodby Silverstein & Partners – Let kids be kids again with these Capri Sun shorts.
Insure your Happiness by Uncommon – For ManyPets insurance brings to life that pets are more than just a companion — they make us better people.
Heavy Silence by Havas – APSI (The Association for the Promotion of Child Safety) put a heavy metal band underwater to show you can’t hear drowning.
Before it Melts By LOLA MullenLowe Madrid – In this 24-hour campaign they captured the beauty of Magnum bars melting in record-high heat.
The Fuck You Collection by Molly Dickson & Computer Cowgirls – 10,000 stop motion NFTs to raise money for abortion access.
Thirst Trap by Mischief @ No Fixed Address – Coors Light doesn’t want misquotes to be a summer buzzkill.
Emo Wendy by VMLY&R – New hair, who dis? The American fast food chain Wendy’s went punk rock for its eighth UK location launch in Camden.
North Sea Jazz Festival by STUDIO DUMBAR/DEPT® – Creates a mesmerizing identity and motion design for the world's biggest jazz event.
Marz Community Box by Franklyn – For Marz Community Brewing Co, releases an AI-driven design to build a fantasy world for their new subscription box.
Miso Cards by Four Thieves Vinegar Collective – DIY biohacker collective embeds abortion pills onto business cards during Queens, NY hacker conference.
“Little Miss” meme by @littlemissnotesapp – Og by @juulpuppy, brings back millennial nostalgia with hyper-focused & sometimes scathing personality traits.
YEEZY GAP by YE – Shock-dropped gear across the US, even making fans dive into dumpsters.
Dirt by Kyle Chayka, Daisy Alioto – A daily newsletter about entertainment online.
Kill Your Darlings: Presented by togetherr – A documentary that follows Creative Director Anouk Jans as they find their purpose in modern advertising.
The Secret To Happiness I Learned Working For The Uber-Rich by De Anna Brooks – Explores buying happiness.
NaN Success by Studio Triple – New dripping typeface by Jérémy Landes.
@gpm.global – Graphic designer with a fun attitude.
Canary---yellow.com by Virgil Abloh – Index of all of this work.
& that’s the sauce.