Ketchup 012: #TattooDuoOver, Escape from the Office, Bring on the Sun, & Loopholes Cereal
+ BETC Paris, Mother LA, Apple, Base Design, Clean Creatives, Preacher, WorkInProgress, Airbnb, &Walsh and GUT Miami
Welcome to this month’s advertising catch-up with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe!
Heya, 👋
“If we look at the top 5 holding agencies in the US (accounting for over 358k employees), there seems to only be about nine Black Executive Creative Directors (ECDs). Seven of us met for the first time in person, to discuss the current state of the advertising space.” - Walt Geer
In partnership with the New York Festivals, Walter Geer, legendary creative director at VMLY&R, brought together for the first time Black ECDS in America to talk frankly about their career paths in advertising and the big steps that are truly needed to evolve the industry for future generations.
Black Madison Ave is a two-hour, three-part deep dive on the challenges and barriers they have faced in their careers and their day-to-day interactions.
In attendance:
Shannon Washington, SVP, ECD, Head of Creative, R/GA New York
Perry Fair, EVP, Global ECD, Global Director of Entertainment at McCann New York
This eye-opening conversation does not hold back and should be required listening for everyone in advertising. Even more for every corporate leader.
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⚡️⬇️ What you came here for. ⬇️⚡️
Forks: (Campaigns)
#TattooDuoOver by BETC Paris – Duolinlingo wants to help turn your cringy travel tattoos into grammatically correct translated pieces of art.
When All You Can Food Is Think About by Mother LA – Postmates spoofs commercials by hitting the protagonist with cravings.
Escape From the Office by Apple – Rallys the “The Underdogs” from their 2019 “Apple at Work” spot to join the Great Resignation with a nine-minute film.
Bring on the Sun by Base Design – Eyewear brand Ace & Tate reminds us – through very relatable eye squinting – why we all need sunglasses.
Made Possible by Hosts by Airbnb – An oldie but a favorite right now, Airbnb pulls heartstrings with BTS film shots of real vacations.
Be My Freeze by WorkInProgress – Gives us a 2000’s boy band music video to introduce Mike’s Hard Freeze.
Joy Is the Ultimate Trophy by GUT Miami – Michelob Ultra captures emotional shots of legends through their trophy wins.
Knife: (Drops)
Loopholes Cereal by 72andSunny NY – Finds a loophole in food stamps to help make menstrual products available to all via breakfast cereal.
Pedigree Rescue Doodles by BBDO NY – Uses an AI chatbot to pair kid's dog drawings with similar-looking rescue dogs available for adoption.
Telephone Hotline by West Side Elementary School – As an art project, a school set up a free phone hotline where callers get unscripted, motivational messages from kids. Call 707-873-7862 for a little joy.
Oatly Lake by Oatly – The Swedish oat milk brand dropped a true crime-style podcast about a random lake in Michigan that shares the same name as the brand “Oatly” and… (spoiler alert) no crime.
The Oscars by Johannes Leonardo – Ahead of the Oscars, Oscar Mayer commits to breaking up the Hollywood sausage fest by pledging to use female-identifying directors on their future commercials.
NFT Treasury by Preacher – Put their own twist on the NFT craze during SXSW with a gallery of 'Nobody's Favorite Toy,' 'Ninety-Four Tacks' and “Nelly Furtado’s Toerings.”
The F-List Awards by Clean Creatives – Honored the best of the worst in fossil fuel advertising and climate change PR.
Bored & Hungry by Andy Nguyen – Is opening a Bored Ape Yacht Club NFT-themed restaurant popup through its IP ownership access.
Bombay 99 by &Walsh – Creates a gorgeous branding and package design for the newest drink mixer from Parlé Agro.
Spoons: (Resources)
@TheAdHustler – Brings visibility to BIPOC advertising professionals
Get to know visionary designer Lisa Smith (ECD at Jones Knowles Ritchie) – She’s the mastermind behind the rebrands of Burger King, USA Today, Zocdoc and Grubhub.
30 Minute University – Coordinates 30-minute mentor meetings with legendary creatives.
Death To Stock Photos – Not your average stock images
Portfolio Night 2022 – The One Club’s in-person folio review is coming to cities near you!
Fontwerk – Download free test fonts
Dread Labs – Tutorials on internet rave design
& that’s the sauce.
👋
– KK
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