Ketchup 005: Vax That Thang Up, Public Service Banger, & RIP Earth.
+ &Walsh, Kanye West, Mojo Supermarket, Deutsch LA, Majority, Thirstcraft, Shepard Fairey, Anomaly, TBWA\Chiat\DAY, R/GA, Droga5, & Highdive
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Simone Biles, America’s treasure, has said “back the f*ck up.” Well, she didn’t say that, but she did withdraw in the middle of an Olympics to focus on her mental health. A gold medal win the world did not know it needed.
Gold: Toyota made a bold move when they pulled their Olympics-related TV commercials in Japan in protest of the deeply unpopular event.
Silver: Olympian & Paralympian Online Experiences by Airbnb – Allows super fans to connect and engage with our world's heroes over zoom.
Bronze: The Unsponsored by Anomaly – Ally Financial committed $250,000 towards non-sponsored athletes they found through GoFundMe in hopes that they make it to the 2024 games.
Spotlight: The Land of Random
This is my favorite newsletter to get inspiration on all things internet and culture. Their latest issue taught me about the rise of cloning voices in films. *Yikes!* That means bringing people back from the dead! The very questionable practice was just aced by AI for Anthony Bourdain in “Roadrunner.”
🧨👇The good stuff 🧨👇
Fork (Top Campaigns)
Vax That Thang Up by Majority – Dating app BLK remixes Juvenile’s iconic 1999 song “Back That Thang Up” to encourage people to get vaccinated.
Live Your Truth by Kanye West – Sha’Carri Richardson stars in Beats by Dre’s drop for West’s new album.
Love, Lawyers & The Government by TBWA\Chiat\DAY NY– Showcases the complicated path to parenthood for the LGBTQ+ community.
Not Your Mother’s Tiffany by Tiffany & Co. – LVMH angering moms across the US with their bold headlines to try and bring the brand back from the dead.
Preservation Play by R/GA London – Is utilizing YouTube for video view monetization to raise money for environmental NGOs with soothing nature playlists.
The Public Service Banger by Colenso BBDO – Produced a dubstep Public Service Announcement & music video that will play all summer at NZ’s music festivals.
Let's Play Chicken Wars by Highdive – Airheads did the unimaginable, they joined the KFC vs. Burger King vs. Chick-Fil-A vs. McDonald … chicken sandwich battle.
Skate Nation Ghana by Droga5 – Facebook has been featuring new Olympic sports like skateboarding and surfing to show how people in each use Facebook to find community.
Imagined a Place by Discord – Inspired by fans, Discord releases its wonderful wild Fortnite-like world with Danny DeVito as its champion.
RIP Earth. Cause of Death: Apathy by &Walsh – Decides to use apathy instead of fear to get people to pay attention to the TED Countdown campaign.
Fry Force by Deutsch LA – Taco Bell jumps into branded entertainment with a nostalgic anime mission to protect TB’s Nacho Fries.
Knife (Top Products)
Meltdown Flags by Moby Diggs – A smart visualization of glaciers melting across the globe through country flags.
Brewgooder redesign by Thirstcraft – Brewed with purpose, this beer brand is turning drinkers into advocates.
Los Angeles Tourism taps Shepard Fairey – Gives LA a new street-level cool logo and brand identity.
Kraft Mac-N-Cheese x Van Leeuwen Ice Cream – This dairy scoop crashed the website and sold out in minutes.
Claima Stories with Bimma: Storytella Road Trip – Launches a mobile podcast studio to capture stories of BIPOC small business owners in San Francisco, Los Angeles, Vegas, and Phoenix.
Joe Biden on Giphy – JB’s social media team hits 1B in Gif views
Mo Said Interview – Founder of Mojo Supermarket gets real & talks disruptive ads
Kimberley Ragan Interview – Head of Brand Experience at Colenso BBDO shares her creative journey.
Lift Type – Drops a beautiful new Tartuffo font.
The Great Jones Cookware Illusion – The scathing truth of millennial DTC brands.
Tech Portfolios Tips – Recent grads talk about the portfolios that got them jobs.
Spotify Culture Report – How Millennials and Gen Z are redefining audio
Emmy Nominated – Commercials going for gold.
@dongtent – The funniest copywriter on Twitter!
Six Hundred & Rising – A collective to advocate for Black voices in advertising & PR.
& that’s the sauce!
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