Ketchup 002: Your Cousin From Boston Gets Vaccinated, Introducing Airtags, Paramount+

+ Goodby Silverstein & Partners, Highdive USA, Loyalkaspar, Liquid Death, and W+K

Heya!

The month started with a bang when hundreds of brands united in opposition to Georgia’s new voting laws that would put many limitations on minority groups. Cue a very slow clap.

Beyond the Instagram posts a few peaches went above and beyond:

1. Major League Baseball relocated their All-Star Game from Atlanta to Denver

2. Will Smith moved his big-budget film ‘Emancipation’ (Apple Studios) from GA

While companies were 100% late to the table and statements came after the political debate (ahem Coca-Cola and Delta Air Lines), brands are learning that they need to say more than “Be Bold” or else Gen Z is coming for you…

Without further ado here are the top campaigns, product launches, and weird-ass stuff from April: 

Ketchup 002: May 1, 2021

Fork (Top Campaigns)

• Your Cousin From Boston Gets Vaccinated by Goodby Silverstein & Partners –  Samuel Adams dedicates their National Beer Day Ad to encourage people to get vaxxed. 

• Introducing Airtags by TBWA/Media Arts Lab – Apple's creative agency finds our wandering keys in the depths of our couches. 

• With Airheads you can’t not play by Highdive USA – An absurdity you can not look away from or skip through. This skip ad is a lesson in small brand wins.  

• The Day-After-Women’s-Day Newspaper by Havas, Portugal – Highlights the discrepancy in media coverage between men and women’s sports. 

• Get Back To What You Love by Google – Google’s new search iteration once again makes us have a midday cry and book a doctor appointment.   

• Paramount+ Brand Identity by Loyalkaspar – An impressive look that brings the legendary studio into the future. 

• Loving Homes For Plastic by Liquid Death – A small brand making major strides through authentically insane content. This Earth Day Liquid Death wants you to ship your plastic back to major corps, stamps included! 

• Yes We Do by W+K – Impossible Burger’s juicy copy.

• Breakfast, done properly by Leo Burnett – An OOH campaign for McDonald's that no one can resist.

• The Condo T-Shirt by The Small Agency – A major stunt for Diesel, this “product” launch sells million-dollar shirts with a free apartment. 

• MariSole Teen Comic Series by Nike – The love story of a girl and her Air Jordan’s we all needed. 

Knife (Top Products)

• Ford Mustang Mach-E 1400 Hot Sauce by W+K – From the music to the partnership it's just really fun content. 

• Patagonia Ditches Tech Bros – The outdoors retail company announced that they will no longer be producing garments with corporate logos on them for the sake of mother earth, but feels like a bigger trend is coming…

• Emo Bites by Emo Nite – The raging coast-to-coast party (literally it's a traveling party) now sells emotional sandwiches. 

• ULTRABOOST DNA x LEGO Plates Shoes by Adidas – I have a soft spot for sneaker collabs for Dads. 

• USPS x Star Wars – You can’t not not smile at these R2-D2 announcements. 

• @shoshibuya – This New York Times cover artist evokes deep thought through color blocking. 

Spoon (Resources) 

• Apple x It’s Nice That – Creative guides and workshops.

• Ben Crick – What It Takes to Land a Commercial Gig.

• On Design Podcast by Justyna Green – Conversations with inspiring designers.

• Monotype. – Type trends for 2021.

• Hrvoje Grubisic – Tips to Develop Your Visual Skill Set. 

• Join the Kern Club – Some of the grooviest fonts to get inspiration from. 

• Back Catalogue –  A hardcore archive of the creative studio Catalogue. 

& that’s the sauce!

🍑 

– KK

Drop your favorites in the comments & let’s discuss 👇👇