Ketchup 002: Your Cousin From Boston Gets Vaccinated, Introducing Airtags, Paramount+
+ Goodby Silverstein & Partners, Highdive USA, Loyalkaspar, Liquid Death, and W+K
The month started with a bang when hundreds of brands united in opposition to Georgia’s new voting laws that would put many limitations on minority groups. Cue a very slow clap.
Beyond the Instagram posts a few peaches went above and beyond:
Major League Baseball relocated their All-Star Game from Atlanta to Denver
Will Smith moved his big-budget film ‘Emancipation’ (Apple Studios) from GA
While companies were 100% late to the table and statements came after the political debate (ahem Coca-Cola and Delta Air Lines), brands are learning that they need to say more than “Be Bold” or else Gen Z is coming for you…
Without further ado here are the top campaigns, product launches, and weird-ass stuff from April:
Ketchup 002: May 1, 2021
Fork (Top Campaigns)
Your Cousin From Boston Gets Vaccinated by Goodby Silverstein & Partners – Samuel Adams dedicates their National Beer Day Ad to encourage people to get vaxxed.
Introducing Airtags by TBWA/Media Arts Lab – Apple's creative agency finds our wandering keys in the depths of our couches.
With Airheads you can’t not play by Highdive USA – An absurdity you can not look away from or skip through. This skip ad is a lesson in small brand wins.
The Day-After-Women’s-Day Newspaper by Havas, Portugal – Highlights the discrepancy in media coverage between men and women’s sports.
Get Back To What You Love by Google – Google’s new search iteration once again makes us have a midday cry and book a doctor appointment.
Paramount+ Brand Identity by Loyalkaspar – An impressive look that brings the legendary studio into the future.
Loving Homes For Plastic by Liquid Death – A small brand making major strides through authentically insane content. This Earth Day Liquid Death wants you to ship your plastic back to major corps, stamps included!
Yes We Do by W+K – Impossible Burger’s juicy copy.
Breakfast, done properly by Leo Burnett – An OOH campaign for McDonald's that no one can resist.
The Condo T-Shirt by The Small Agency – A major stunt for Diesel, this “product” launch sells million-dollar shirts with a free apartment.
MariSole Teen Comic Series by Nike – The love story of a girl and her Air Jordan’s we all needed.
Knife (Top Products)
Ford Mustang Mach-E 1400 Hot Sauce by W+K – From the music to the partnership it's just really fun content.
Patagonia Ditches Tech Bros – The outdoors retail company announced that they will no longer be producing garments with corporate logos on them for the sake of mother earth, but feels like a bigger trend is coming…
Emo Bites by Emo Nite – The raging coast-to-coast party (literally it's a traveling party) now sells emotional sandwiches.
ULTRABOOST DNA x LEGO Plates Shoes by Adidas – I have a soft spot for sneaker collabs for Dads.
USPS x Star Wars – You can’t not not smile at these R2-D2 announcements.
@shoshibuya – This New York Times cover artist evokes deep thought through color blocking.
Apple x It’s Nice That – Creative guides and workshops.
Ben Crick – What It Takes to Land a Commercial Gig.
On Design Podcast by Justyna Green – Conversations with inspiring designers.
Monotype. – Type trends for 2021.
Hrvoje Grubisic – Tips to Develop Your Visual Skill Set.
Join the Kern Club – Some of the grooviest fonts to get inspiration from.
Back Catalogue – A hardcore archive of the creative studio Catalogue.
& that’s the sauce!
Drop your favorites in the comments & let’s discuss 👇👇