Ketchup 013: The New Exhibition, Labor Camp Report, Backup Ukraine, Be brave like Ukraine
+ COLLINS, Virtue Worldwide, Banda, Jam3, Publicis, Zambezi, Studio Gradients, VMLY&R, DDB Chicago, Butler, Shine, Stern & Partners, Deutsch LA, Ogilvy, Saatchi & Saatchi
Welcome to this month’s advertising catch-up with Ketchup, a once-a-month roundup of creative that got me excited. If you like this type of thing, subscribe!
Heya, 🇺🇦
Let’s revisit the situation in Ukraine. If you read Ketchup #11, you know that I was initially and understandably pretty shook by the Russian invasion of Ukraine, and now 60+ days later as it continues to rage on I’m even more shocked about how fast it has left our American conversations.
So let’s keep you on top of it because as a creative we have the power to make solutions. Check out what others are ideating and get involved:
The New Exhibition by COLLINS – An online showcase/workplace for Ukrainian illustrators, animators, designers and creators to get hired for remote work.
Labor Camp Report by Piotr Szyhalski – Released amazing black ink posters to raise donations for Ukrainian refugee organizations.
Backup Ukraine by Virtue Worldwide – Is using a 3D Polycam app to quickly scan and upload digital renderings of important landmarks to a virtual library in case they are destroyed.
Nation of Heroes Forbes Cover – Explains how Forbes Ukraine designed its War issue.
Be brave like Ukraine by Banda – Ukraine/LA-based agency released downloadable and sharable 10-second video clips to show the resilience of the UA people. **must watch **
🙃⬇️ What you came here for. ⬇️🙃
Fork: (Ads)
SKITTLES Bring Back Lime by DDB Chicago – Goes on an epic apology tour on Twitch and in Times Square to announce the return of Lime Skittles.
One App, One Tap by Butler, Shine, Stern & Partners – Honestly, just love this vibe.
Paris, Tokyo, Berlin by Publicis, Ecuador – Cleverly uses aerial views of city lights to represent cracked smartphone screens for Movistar’s phone insurance program.
Curls Are Cool by Wieden + Kennedy – Released a hair-raising fever dream of a music video for Old Spice curly hair products.
Tide x Marvel by Saatchi & Saatchi – Mixes two fan favorites Marvel’s Dr. Strange & Stranger Things because the multiverse can get a little messy.
Toxic Influence by Ogilvy – As part of their #DetoxYourFeed campaign, Dove uses deep fake tech to Black Mirror moms and daughters about toxic beauty advice online.
Knife: (Drops)
Ozworld Adidas Originals by Jam3 – Let’s fans create avatar personalities based on its Ozworld shoe.
Off-White™ Paris City Guide by FLUX.Monks – The fashion and luxury team of Media.Monks released an app exclusive experience of Virgil Abloh’s favorite Paris locations.
Texting Szechuan Sauce by McDonald’s – Uses Community.com to inspire 1:1 conversations about their special sauce.
Doja Cat x Taco Bell’s Mexican Pizza by Deutsch LA – Created by far one of the buzziest Coachella moments when she announced “I brought back the Mexican pizza by the way.”
Tropicana Crunch by Cramer-Krasselt – Cereal meant to be eaten with OJ not milk.
Conversations Amongst Us by New Balance – Partners with Joe Freshgoods to reconnect Black conversations after covid.
We Are Democrats by Studio Gradients – Gives the DNC’s brand a refresh with new typography and a revitalized donkey.
Spoon: (Resources)
Women Who Create – Mentorship program built by women of color for women of color.
Own It by Zambezi – Is buying out the boys club by creating resources for women to launch ad agencies.
Text Messaging is the new frontier – And SMS company Postscript leads it.
Rogue School by James Hurst – Global Creative Director of Pinterest pens his design principles.
RE/IMAGINE Culture by VMLY&R – Released part one of their three-part trend series through the perspective of legends like Walt Geer & Alexandra Cavoulacos.
MvVO ART/ AD ART SHOW – From May 1-31 in NYC see Art Director's passions on display.
How Duolingo Conquered Brand TikTok – The only owl on the internet with 2.1M followers.
& that’s the sauce.
🇺🇦
– KK